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Microsoft Office Online: Conducting primary market research
Finally, conduct your research or have it conducted, and document research findings. With good planning, you will collect
information that is valuable for
making business decisions and for planning your marketing strategy.
Click the following links for information and tools to help you conduct primary
market research successfully.
Conduct primary market
research (Demo) 
See how you can get the information you need to make informed marketing
decisions.
Find the right primary market research technique (Article)
Learn how good planning can help you collect the right information for the least amount of time and money.Primary market research schedule (Template)
Use this Project template to plan your primary market research.About the Primary Market Research Schedule template for Project Professional (Article)
Find out how to use the Primary Market Research Schedule template for Project Professional.Research agency selection questionnaire (Template)
Use this Word template to help identify the right research agency for your needs.Research agency selection questionnaire (Template)
Use this InfoPath template to gather information from prospective research agencies.Marketing research survey (Template)
Use this Word template to gather information from your customers.Primary market research survey (Template)
Use this InfoPath template to collect information from your customers.Dos and don'ts for using marketing focus groups (Article)
Learn how to avoid common mistakes when facilitating your next focus group.Research facilities checklist (Template)